Why O&I exists
Succeeding on Amazon is hard. Succeeding on the shelf is harder. We created O&I to give bold consumer-goods brands a single, aligned partner for both goals.
No more juggling agencies and advisors.
Our profitability is locked to your success.
Minimum 12-month partnerships.
Fewer clients, deeper focus, bigger results.
Origin story
Our founders met on opposite sides of the same deals, whether brokering retail listings, launching brands on Amazon, or running the numbers that made it all possible.
Each time we watched great products stall because the strategy was fragmented.
In 2024, we combined forces, capital, and networks to offer a single, straightforward proposition: a fully aligned omnichannel growth partner.
Since then, we’ve partnered with dozens of brands on their online and retail strategy, launching thousands of products and generating nine figures in revenue.
And that’s only the beginning.
